Can you tell us a little bit about your background and how you got into personal shopping?
Yes! I started my fashion career working in women’s shoes at Macy’s in 2014. At that moment, I realized how much I loved the entire experience, from listening to customers’ pain points to hearing their life stories. Then fast-forward to 2021, I did a couple of music reviews in the stockroom at Neiman’s, and my manager said, “Hey, why don’t try this for fashion?” Then one Neverfull video later, here we are!
What’s your favorite pair of shoes that you’ve sold while working there?
The Gucci Jordaan loafer! It’s a shoe that’s followed me my entire career selling women’s shoes. I remember selling my first pair in 2016. I was working at Nordstrom at the time, and I was helping a customer who stayed in the store 30 minutes after we closed. I brought her out everything at the time, from Paul Green to Steve Madden. She liked a few choices but didn’t love any enough to take home. At the specific location I worked, we were not allowed to sell designer shoes, but we kept a secret stash in the back just in case we wanted to purchase them as employees. I remember bringing her a pair of Gucci loafers from the secret stash and just seeing her eyes light up. She bought the loafers instantly, and from that day on, it’s been a shoe that I’ve always had an appreciation for.
What’s one thing you’ve learned about trends from working directly on the sales floor with customers?
The one thing that I’ve learned from working directly with customers is that they are trendsetters. Ultimately, they have the power to determine what trends are worth keeping for years and years to come.