29 Expensive-Looking H&M Basics Under £40

All hail H&M. Honestly, as a fashion editor, I look at a lot of new-in products every day, across high-street and luxury fashion. And after all these years, the affordable hero still manages to pull it out of the bag with some of my favourite wardrobe pieces each season. The H&M design team just seems to know exactly what I want to wear—which right now is elevated capsule pieces that make me look like I have a much bigger budget than I actually do. And the latest new-in drop serves exactly that purpose. 

It’s full of simple, minimalist wardrobe basics with a stylish twist. Think draped jersey dressesribbed tops with modern sweetheart necklines and expensive-looking suits with just the right amount of slouch that could easily pass as designer, all in a crisp palette of creams, greys and monochrome shades. Not to mention, all the best pieces come in under £40. 

Of course, if you’re looking for wardrobe staples like these with more longevity and premium fabrics, and you’re in a position to invest more, it’s always worth doing so. (Check out this edit for my recommendations.) But as we head into this strange trans-seasonal time, if you’re looking for some affordable pieces to upgrade your workwear wardrobe or refresh your date-night outfits, I really recommend scrolling down to see this edit for a guaranteed confidence boost. My one piece of advice? Don’t hang around on the pieces you fall for. We all know how fast a cult H&M piece can sell out.

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